Race Coverage Activation System
Mutual of Omaha is the Official Race Event Coverage Provider
— Eligibility is unlocked by race participation — not sold as a product
Race Participant
Race Event Partner
Race Website Entry
Racer begins registration
Mutual referenced as official coverage provider
Registration + Eligibility-Framed Consent
Eligibility unlocked by participation
Eligibility review purpose • TCPA embedded
Solution One
Coverage Activation SMS / Email
Activate & bind race-day coverage
Transactional • Sent on behalf of race partner
Post-Bind Expectation Setting
You may hear from Mutual
Reinforcement, not introduction
Sure (Mutual-Branded Experience)
Moment of Maximum Trust
Eligibility positioning lives here
Mutual-Branded Microsite
Bind race-day AD&D coverage
100% Mutual branding • Highest-trust environment
Optional Eligibility Review Checkbox
Separate from binding
Explicit • Optional • No "by continuing"
Confirmation Page
Coverage active + what to expect
Eligibility expectation anchor • Quote tool available
Coverage Confirmation Email(s)
Mirrors confirmation page
Mutual branding • Optimized subject lines
Mutual of Omaha – Call Center Ops
Cold calls are engineered out upstream
Eligibility Continuation & Underwriting
Conversation continues — not a lead follow-up
Coverage already active • Expectation set
Data / Signals / Optimization
Participant + Consent Data Transfer
Event context preserved
Race → Solution One
Parallel Path — Non-Opt-In Racers
Race-Context Email Drip
Coverage reminders
Transactional • Race-branded
Eligibility Context Introduced
As a race participant, you may be eligible
Soft framing • No selling
This is an eligibility activation system — not lead generation